Traveling and Temporary Exhibits Abstracts
Orca: Ambassadors of the Sea -
A new traveling experiential and
immersive exploration into
the world of the Orca
HSD - Consultants
Orca will be available from mid-2017 for a hire period of between three and six months. Venues require approx. 5000 sq ft of flexible space with a ceiling height of 13ft for the full exhibit. Reduced exhibit highlights can be made available for smaller venues. Hire price on application.
Orca: Ambassadors of the Sea is a traveling exhibit about immersion, education and action.
• Immersion, because we want to bring people into the world of the Orca, to encounter these amazing creatures in their own environment.
• Education, because we have the opportunity to share cutting edge research about the behavior, social groupings and cultural significance with diverse audiences.
• Action, because by creating a catalytic exhibit experience, we want to challenge and inspire audiences to make changes to their lifestyles to positively impact the environment and protect marine life.
This new touring exhibit is an opportunity for aquaria across the world, and associated cultural facilities, to explore contemporary ways of telling the story of the Orca to existing and fresh audiences.
Orca: Ambassadors of the Sea, with its related multi-media and satellite events, will connect visitors to the dynamics of Orcas’ lives. Drawing on world-leading research of Vancouver Aquarium and Dr John Ford coupled with experience, fun, immersion and education, people will develop a bond with these magnificent, self-aware and beautiful creatures and leave with a deeper appreciation of the need to protect them.
The multifaceted narratives and highly immersive experience will make this an attractive offer to a wide array of audiences. It will be an exhibit suitable for everyone from the very young to the very old, and will be particularly suitable for family exploration. To survive in the wild, Orcas maintain strong family ties across several generations through the pod system. This powerful message will resonate with audiences, and particularly with family groups. In short, Orca will not simply be a family appropriate exhibit – but, it will be an exhibit about families.
Orca will create an experience which is multi-dimensional, dynamic, exciting, emotional, challenging, and innovative. Through multimedia projections, interactive exhibits and points for reflection, Orca will be an immersion into the lives of whales, their power, beauty and relationships – allowing visitors to see them as never before.
Traveling Exhibits -
New Trends Observations
HSD - Consultants
The opportunity to engage and excite new visitor audiences with responsive relevant experiences has never been more interesting than today. There are so many new exhibits and visual attractions from both governmental bodies and commercial specialist organizations that the future is exciting.
The conceptualizations and developments come from strategic partnerships, joint ventures, co-curation of research and content, especially with IDEAS related content that does rely on collections or physical assets. The mix and quality is both dynamic and exceptional.
In this presentation Bill Haley will show and consider the new trends in content development, the changing use of media, including the new feel and character of permanent exhibits and experiences. He will also show how that change is affecting the world of traveling exhibits.
With the advent of more responsive ideas based content and experiences, he will show that new audiences are being attracted and engaged with more relevant new media using digitally integrated complex methods.
Our research has shown that there is very little information regarding these changes and that organizations are finding it difficult to partner and develop new ideas. However, we can show that there are great opportunities for such partnerships which can help create new audiences who are better informed and more engaged in these new exhibits.
Temporary Exhibition Strategy
at Oceanário de Lisboa
Oceanário de Lisboa
Temporary exhibitions are usually associated with relevant financial investments. Their success is as such very relevant for the host institution. Defining the theme of a Temporary exhibition is a difficult decision with many implications. Will it attract visitors? Will it transmit our mission’s message? Will the visitor’s expectations be met? Oceanário de Lisboa developed a new strategy to reach new target audiences with the goal of delivering the conservation message to a broader audience and increasing visitation numbers. Targeting the “planted aquarium hobby world”, Japanese culture lovers and music fans, “Forests Underwater by Takashi Amano” was the first temporary exhibition where this strategy was implemented. One year after opening the results of the implemented strategy revealed to be above all the expectations with record braking visitation numbers.